Gino Cosme

Gino Cosme

Psychology in pixel format.

This counselling and psychology blog is proudly published in South Africa. It aims to inspire South Africans to live happier, more fulfilled lives. I like to think that it stands out from other counselling and psychology sites - whether in South Africa or abroad. Core to my writing is the belief that life is understood rather than fixed.   

A few other things that I have learnt and believe in:

  • Like South Africa, every problem has a history. There is always context to our problems.
  • Instead of relying on destructive behaviour, we need to be taught new skills.
  • Who we are is the person we have learnt to become. However, this can be unlearnt. We just need to be willing to try.
  • Our view and opinion of others is often distorted based on our perceptions.
  • Relationships are about "disruption and repair". They are not about endless harmony.

If these beliefs resonate with you, please continue reading the below blog posts.


Who am I?

For 12 years I worked as a digital communication consultant and strategist. During this period, I worked with clients in South Africa and across Asia, Europe, America and Africa. I have also been featured in many South African publications including Entrepreneur, Destiny, Destiny Man, The Star, CEO and IT Web's Brainstorm,. 

Throughout my work, what stood out the most was how cultural norms impact human behaviour. This led me to explore whether technology or psychology and counselling were my real passions. I began to realise that I was unfulfilled in an industry that I had devoted much of my adult life to. On the flip side, I have always been curious about people - how they think and behave, and why they do what they do. This process of self-discovery ultimately steered me towards counselling and psychology.

And so, the South African psychology, counselling and mental health industries are where I find myself today. I have a keen interest in psychoanalysis, neuroscience, human development, and the lesbian, gay, bisexual, transsexual and intersex (LGBTI) community.

I live in Cape Town, South Africa.